As I think any small business owner will agree with – the customer is the most important component of any small business. Without loyal customers or clients or patients, no company can maintain a long-term successful business. But what makes successful businesses stand apart from the rest? How can you make sure your business is set up to win customers and keep them?

1. Evaluate Your Business

The first thing any business should do is evaluate what it is like to be a customer of your business. Do...

Berry has just released the results of our annual Think Yellow, Go Green recycling program in the Lincoln, NE area. As a resident of Lincoln and long time employee of The Berry Company, I couldn't be happier with the community support for this wonderful initiative.

Berry has once again partnered with the Cornhusker Council Boy Scouts in collecting outdated phone directories. The Boy Scouts worked door-to-door in many neighborhoods throughout Lincoln to collect the directories. There were also...

I had the pleasure of attending the 2012 LSA industry conference - Search Starts Here in Boca Raton, FL earlier this week. Several members from Berry were in attendance to network with our peers in the industry and to learn about new trends and best practices. I had three main takeaways from the event:  

1. Yellow Pages companies of today are much more than just print publishers and are well-positioned for growth in the digital space.

I listened to Charles Laughlin and Matt Booth from BIA/Kelsey gi...