In both my work and personal life I am very active in the digital world. Digital advertising can be a very powerful tool if managed properly and there are many benefits that a properly managed digital advertising program can yield. Like it or not, potential customers are using the internet and making decisions based on digital advertising. Yes, even the ones that already know you are shopping online and checking to see if you have a website. Below I've outlined some great digital marketing...

We’ve come to expect that just as soon as we get used to Facebook’s newest features and layout that there will be changes coming. This has been a busy year so far for Facebook as they’ve announced several changes that are in the works. We want to make sure you stay in the loop, so here’s a summary of the changes and what they mean for your small business marketing plans.

News Feed Gets a Makeover

Facebook’s biggest announcement this month was the new look for its news feed that it plans to begin...

By Shayla Rammel

Do you want 2013 to be a breakout year for your business? If so, you need to get a jump start on the New Year, so our holiday gift to you is some hot Internet Marketing tips to get your new year started with a bang.  

Growing a small business takes time. It’s not an overnight success. It takes a long-term, comprehensive marketing approach to build your leads, your sales, and ultimately, your bottom line.

Most small business can’t afford a highly specialized marketing staff to run...

It has been a busy year at Berry as we focused on becoming a one-stop provider of digital advertising solutions. Our Berry Blog launched this year as a means to share our knowledge on small business marketing. In case you missed them, here are our top posts of 2012.

1. The Power of Pinterest Part I: Have You Gotten Hooked Yet? and The Power of Pinterest Part II: Drive Leads to Your Business

Pinterest has exploded this year and the interest in it is evident by the views of our blog posts. Did you...

After the amount of holiday shopping that took place via mobile devices in 2011, nearly half of businesses have attempted to keep up this year by increasing mobile budgets, ramping up website optimization activity, and developing apps. For businesses yet to be convinced about the need for a mobile presence, this holiday shopping season may prove to be the tipping point. 

As expected for 2012, mobile is becoming an increasing;y important cog in the consumer buying process that is a blend between...

What’s your company’s brand? Have you ever really thought about that?

Branding is an essential element of your business

Did you know that everything you do as a business represents your brand?

At all times you are either building or deteriorating your brand in the marketplace.

A little over a week ago I had an opportunity to attend a business owner’s conference that had a couple of incredible business and entrepreneurship speakers. One of them in particular resonated with me because she delivered a...

In my 11 years in advertising I have never met a small business owner that has had enough time or resources to dedicate to online marketing. Most agree that marketing in this day and age can be complex and time consuming for small businesses so anything that simplifies the approach is embraced with open arms (and sometimes a hug).   

In 2012 you have to choose from an overwhelming number of options from traditional media like television, radio and yellow pages to online media like SEM, online...

Online display advertising and search engine marketing (SEM) are very effective as stand-alone programs, but when combined they deliver a one, two punch for businesses. Online display is the oldest internet marketing program with the first display ad running on October 25, 1994 on Hotwired.com. This was long before Google was introduced to the general public in September, 1998. Online display advertising is the full-color, animated banner ads that appear on sites like Yahoo.com, MSN.com,...

“The purpose of business is to create a customer.” – Peter Drucker 

If you are like me you spent a good part of the last two weeks glued to the TV watching the Olympics. There were great moments ranging from the U.S. women’s gymnastics team winning gold for the first time since 1996 to Michael Phelps retiring with a record setting 22 medals. In between all of the great displays of athleticism and sportsmanship you may have noticed something else – amazing marketing campaigns. The opening ceremony alone drew an average of 40 million viewers giving big brands an...

In a previous post entitled Three Reasons Display Advertising Should Be On Your Radar we discussed the business benefits of display advertising. Today, let’s discuss the first cousin of display you might consider in your Internet remarketing arsenal which is called website retargeting. You know, those ads that follow you around the Internet offering you the exact same product, service or possibly even a related product you searched for recently.

Consumers come to your website via a various number...

I had the pleasure of attending the 2012 LSA industry conference - Search Starts Here in Boca Raton, FL earlier this week. Several members from Berry were in attendance to network with our peers in the industry and to learn about new trends and best practices. I had three main takeaways from the event:  

1. Yellow Pages companies of today are much more than just print publishers and are well-positioned for growth in the digital space.

I listened to Charles Laughlin and Matt Booth from BIA/Kelsey gi...

Display advertising has been around for well over a decade and is available to all small- and medium-sized businesses. Display in many ways is much like print and television marketing - it is primarily used to build brand awareness. However, the difference is that display is a form of online advertising that is placed as banner ads on websites. A display ad encourages the online consumer to click on the ad, which then brings them to a webpage where they can make a purchase or connect with the...