About two years ago I recall standing in front of our sales division for the first time after joining Berry. I was asked to share my vision of what digital marketing might look like in the short term future. The three things I shared that day in no particular order were:
1. Mobile phones would become the most coveted real estate for advertising.
2. Imagine what the replacement of the print yellow pages might be - interactive print for example.
3. The old "word of mouth" advertising is alive and well and reincarnated as social media, and the favorite mode of communication will again be mobile phones.
Since that time, mobile phone ownership has skyrocketed in the U.S. to nearly 90% across the adult population. Mobile phone searches are starting to exceed desktop searches in many areas. Tablet sales have blown away laptop sales not to mention desktop sales. The YP.com phone app has been downloaded more than 40 million times according to AT&T.
2012 is the year we will see a major shift starting that will mark the arrival of mobile as a preferred marketing media. It will influence not only where businesses spend ad dollars, but how consumers and businesses interact. As a business owner, have you started building your mobile strategies? Are your applications platform aware? As a consumer, how many times have you searched for information using your phone or iPad vs your laptop or desktop?
Seven years ago, I was working on integrating RFID technology and 2D mobile barcodes with 1st generation smartphones to enable secure transactions via mobile phones and smart tags. That was leading edge development at the time and it has taken nearly four years for the market to come of age where utilization and awareness have achieved critical mass and become mainstream.
Now that is what I call "Back to the Future" marketing!
If you are a business owner and plan to be in Hawaii on April 24th 2012 - reach out and we will hook you up with a free invitation to a Digital Lunch and Learn where we discuss best practices in website layout, SEM, local search, interactive print, video and more!