About two years ago I recall standing in front of our sales division for the first time after joining Berry. I was asked to share my vision of what digital marketing might look like in the short term future. The three things I shared that day in no particular order were:
1. Mobile phones would become the most coveted real estate for advertising.
2. Imagine what the replacement of the print yellow pages might be - interactive print for example.
3. The old "word of mouth" advertising is alive and...