Word of mouth has always been an important means for small businesses to gain new customers. Good word of mouth can bring in referrals and new business while negative word of mouth can damage your reputation.
Traditional word of mouth has gone digital based on a recent study which found that 72% of consumers trust online reviews as much as personal recommendations. Social media has given all consumers the ability to easily share feedback about businesses with their friends and family. This is why it is more important than ever to manage your online reputation.
Reviews aren't just a one way street - when a consumer comments about your business they are opening up the door for a conversation. Knowing how to respond can make all the difference in how curent and potential customes perceive your business.
We've created a short online video tutorial which will help you to manage your ratings and reviews on YP.com. Check it out and then head over to YP.com to see if your business has received any reviews!
Meet the Author
As a member of Berry's marketing team it's been exciting to see how advertising has transformed over the last several years. We have moved from providing just print advertising to an entire solution set that includes digital advertising. I look forward to sharing the latest and greatest of what we are up to at Berry along with industry news and trends.
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