3 Common Marketing Questions Answered!

Monday, May 19, 2014 by Sebastian Rodriguez

We often get questions about online advertising and digital marketing for small businesses. The questions range from general - "How do I get on Google?" - to specific - "Do you see a future in Yellow Pages or print in general?" In memory of David Letterman's infamous Top Ten list, I have created my own list based on the three most common questions the Berry team in Hawaii receives.  

1. How do I get to the top of Google Search Results?

I classify this as a general question because there are so...

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Upcoming Webinar for Small Businesses - Using Loyalty Programs to Increase Customer Retention

Wednesday, May 7, 2014 by Megan Ball

Customers by the numbers…

  • 67% - the incremental amount a repeat customer spends compared to a new customer.
  • 25-100% - the potential increase to profitability in return for a 5% increase in customer retention.

Compound these figures with the fact that it may also cost up to 10x more to acquire a new customer, and it is easy to see why existing customers deserve attention. However, developing strategies to achieve this success is not as easy. 

In the recent study published by BIA/Kelsey and Manta,...

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Responsive Website Design for Mobile Consumers

Wednesday, April 30, 2014 by Sebastian Rodriguez

How many times a day do you search for something on a mobile device? If you're like me, you probably do it so often that you can't keep track from one day to the next. Google estimates that on average people look at their smart phone about 150 times a day! It seems like a lot; however, try counting after reading this and like me you will soon lose count. Now let me ask you this: how many times have you gone to a website on your tablet or cell phone and came across a site that you had to stretch...

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Berry Awarded Best Places to Work Hawaii for the 5th Year in a Row!

Wednesday, April 16, 2014 by Sebastian Rodriguez

We at The Berry Company in Honolulu are very honored to receive this award! We take pride in what we do and the service we provide to our customers. Thank you to all of my colleagues for making Berry challenging, as well as the best job that I have ever had!

Whenever anyone asks me where I work or what I do for a living, I tell them that I've got the best job at the best company on the planet! They always look at me with a confused look, as if they're wondering whether or not I'm serious. My...

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5 Spring Makeover Tips To Help Your Business Bloom

Tuesday, April 8, 2014 by Megan Ball

It is hard to believe that spring has finally arrived. However, after a long winter, I will keep looking ahead to green grass and sunshine. While it is common to think about spring renewal in the sense of cleaning out garages, replacing smoke alarm batteries, and rotating closets, spring is also a good time to freshen up your marketing plan. Today I'm going to discuss five areas of your marketing that could benefit from a mini spring makeover.

  • Promotions – If you have a seasonal offer, what new...
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The Consumer Search Process: Multi-Device and Multi-Site

Friday, April 4, 2014 by Joe Coyle

Multiple Mobile DevicesWith all the recent changes and information buzzing around mobile it’s important to reflect on what drives individual browsers to use their devices. It’s even more important to focus on the question of which devices are they using, what are they looking for and why?

Now, more than ever we are inundated with information and outlets. We have businesses, brands and even people that are all looking for our individual attention…at all times of the day and night. We are offered and are using more and...

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Sometimes Being Right Only Means You Are Right – Online Review Etiquette

Tuesday, March 25, 2014 by Ray Morgan

My daughter is going to be driving a car very soon. Anytime within the next 27 years is too soon for me but for this 14 year-old, the next year seems like a lifetime away. As we drive, I point out situations and talk through them to familiarize her with the best response.

Recently we were approaching an intersection where I had the green light. A glance to my right revealed a car speeding toward the intersection, clearly traveling too fast to stop. Blessedly, I saw it in plenty of time to stop...

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What You Didn't Learn in College About SEO

Wednesday, March 19, 2014 by Sebastian Rodriguez

Small business owners are more tech savvy then ever before. I've come across many business owners that understand the importance of search engine optimization, otherwise known as SEO, and how it helps a website's ranking on Google. Many of you even dedicate an hour or so a week to your site. That's great! However, while you may be an expert in your field, professional SEO providers offer expertise in, well, SEO. Now don't get me wrong, I will not question your ability to write an engaging piece...

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How-To: Improving Your Online Reviews

Friday, March 14, 2014 by Andrea Marvin

Online ReviewsEarlier this week, we discussed the reasons why it’s not worth the risk to buy online reviews for your business. While it can be frustrating to receive negative online reviews, the damage to your business from fake reviews can be even worse. The consequences can range from being blacklisted on social media sites to fines imposed by the government.

As promised, today we’ll give you tips on how to go about improving your online reviews. In case you are wondering if spending time on reviews is worth...

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Why Fake Reviews Aren’t Worth the Risk

Tuesday, March 11, 2014 by Andrea Marvin

5 starsIt can be frustrating when your business receives negative online reviews. In your mind, these reviewers probably represent a very small portion of your customer base. Most of your customers are satisfied, repeat customers or you wouldn’t have been in business for as long as you have in the first place. Unfortunately, the dissatisfied customers are the ones who are the most likely to be very vocal about their experience with your business. Online review sites such as Yelp and social media...

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Yelp for Business Use

Friday, March 7, 2014 by Megan Ball

Curious if customers are talking about your business? There is a good chance they are. The online review site Yelp averaged approximately 120 million unique monthly visitors in Q4 2013 and has had over 53 million reviews on its site. With this much activity, it is worth taking a look to see how your business and competitors are viewed to consumers.

Founded in 2004, Yelp is a site that hosts user-generated reviews about local businesses. It has also grown to include additional community sharing...

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Contrary To Popular Wisdom, Yellow Pages Results Are Still Positive

Thursday, February 27, 2014 by Ray Morgan

Auto Repair ShopA statement I hear from small business owners is the Yellow Pages is dead. I offer this case study as proof of the opposite.

A local auto repair and tire shop in a suburb of Sacramento, CA had been an advertiser for years in the Yellow Pages. He didn’t have the biggest ad at his headings but didn’t have the smallest either. He’d adopted a competitive approach. Business was good. Many of his first time customers became regulars and over time this had accumulated into a fair-sized base.

The...

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Are The Yellow Pages A Good Fit for My Business?

Tuesday, February 25, 2014 by Richard Mulling

Baby BoomersThat is the question that I have had been asked repeatedly throughout my sales and management career. Perceptions would leave many to believe that Yellow Pages are no longer a viable source for generating new customers. But I would like to challenge those perceptions with the question – “Who’s your ideal customer?" I have found that businesses that can identify their target market or prospects are able to gear their message to deliver value to these consumers. Answering this question will also...

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Let Me Tell You Why Your Facebook Business Page is NOT the Same as a Website!

Tuesday, February 18, 2014 by Sebastian Rodriguez

Facebook business pages are not the same as professionally built websites! There, I said it. Sounds obvious right? And yet, more and more businesses are supplementing a Facebook page for a real website. Now don’t get me wrong I love that more and more small businesses are accepting the fact that social media is not just some passing trend like bell-bottom pants but that it's here to stay. Although I do see bell-bottom pants from time to time but that’s another story. Okay, where was I? Right,...

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Professional is Not a Dirty Word

Tuesday, February 11, 2014 by Ray Morgan

I know something about plumbing. My Papa was a plumber when I was a teenager and I spent summers with him, installing new and fixing old. I've crawled up under homes to repair a leak and dug the trench by hand from here to, you mean way over there? We recently began noticing our drains were not clearing out as quickly. I put my admittedly limited knowledge to work and deduced I needed to have someone come to the house. Turns out our septic drain field had gotten clogged with roots. I needed a...

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Three Things Small Businesses Can Learn from Super Bowl Advertising

Thursday, January 30, 2014 by Andrea Marvin

Wathcing Super Bowl CommercialMany people are making plans to watch super bowl XLVIII this Sunday. Some are rooting for either the Seahawks or Broncos to win, some are just hoping for an entertaining game and others are more excited for commercial breaks to see what the marketers and big brands came up with in this year’s ads.

It’s no surprise that we look forward to the ads given that the average cost is $4 million for a 30 second spot. Advertisers spend big money on their commercials and want to make sure that their...

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2014 Small Business Marketing Resolutions Like a Boss!

Monday, January 27, 2014 by Sebastian Rodriguez

2014 marketing resolutionBy now I'm sure that you have a seen or read a bazillion blogs about 2014 marketing resolutions. Blogs like, ten things you must do to keep your business open in 2014 or if you don’t do these 7 things you WILL go out of business. My wife's opinion may differ, but I'm not as dramatic as that. What I will recommend is that you do this one thing; anything. That’s right, anything. Challenge yourself do something different, something other than nothing. That can be overwhelming for most being that...

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Are You Guilty of These 3 Common Restaurant Marketing Mistakes?

Tuesday, January 21, 2014 by Sebastian Rodriguez

RestaurantMost small business owners when asked why they don't advertise will give the same reasons, "everybody knows me" or "I'm already busy enough." Now, don’t get me wrong, every business should care about their social media presence and have some sort of reputation management program, but strictly relying on word of mouth advertising is wrong for more reasons than I can ever fit into this small blog. Simply put, Word of Mouth is Not a Marketing Strategy. If you are guilty of any of the below...

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Got Goals?

Tuesday, January 14, 2014 by Ray Morgan

Most of us just loved math word problems in high school.  Here’s an easy one for you…

Let’s say this weekend you get in your car, jump on the interstate and drive, at 55 mph (you are being very safe).  When will you reach your destination?

You might ask, where are we going? Hard to know when we will get there if there’s no set end point, no goal.

This is how so much advertising is purchased. I know the vehicle I will use – radio, TV, newspaper, Yellow Pages, search engine marketing, direct mail,...

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A Simple Guide to Measuring Your Social Media Program

Tuesday, January 7, 2014 by Sebastian Rodriguez

A common mistake that small business owners make is believing that social media is the same as advertising. It is and it isn't. Social media is a branding vehicle that focuses on building relationships with customers past and present. It does this by facilitating interaction and information sharing between business owners and consumers. Before you’re able to measure your social media presence you must understand why it's important to have one in the first place. Let’s get the numbers out of the...

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